<h1><b><i>NO, I DAMN WELL CAN'T!</i></b></h1>
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<span style="font-weight: 400;">So there will be endless opportunities coming up for PT's everywhere this week/month BUT be prepared to be faced with a common problem and misconception I have experienced for the entire 25 years of my career.</span>

<span style="font-weight: 400;">It never ceases to amaze me how many people approach me expecting literally 5 minutes of advice on how to cure all of their physical problems, ailments, ache and pains.</span>

<span style="font-weight: 400;"> </span>

<img class="aligncenter wp-image-3830" src="https://biomechanicseducation.com/wp-content/uploads/2017/11/PT-FUSTRATION-1.jpg" alt="pt-fustration" width="358" height="269" />

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<span style="font-weight: 400;">Why do people/clients still think that all they need to do is a little exercise for a day or 2 to completely rid themselves of all their aches and pains long term!?</span>

<span style="font-weight: 400;">Now for a small number of people, this may well be the case but I am not talking about them. I’m talking about the people who have been to see their GP, physio, massage therapist, chiro, podiatrist and so on and have still not found the root cause of their problem.</span>

<span style="font-weight: 400;">The type of client who thinks that after say 30 years of a crappy lifestyle, sitting at a desk, walking around in high heels, carrying heavy bags on one shoulder and their babies on their hip, that we can simply give them an exercise for the specific area of the body and cure them!</span>

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<span style="font-weight: 400;">Seriously!?</span>

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<b>Typical Conversation;</b>

<i><span style="font-weight: 400;">Potential Client; “Hi, I hear you are the 'go to' person for helping back pain and I was wondering if you can give me an exercise for this bit….(points to lower back)”</span></i>

<i><span style="font-weight: 400;">Me; “Sorry but I would need to do a full assessment to understand better what might be causing it and to understand your medical history…”</span></i>

<i><span style="font-weight: 400;">Potential Client;“…can’t you just give me an exercise for that area..?”</span></i>

<i><span style="font-weight: 400;">Me; “NO I DAMN WELL CAN’T &amp; IF IT WERE THAT FLIPPIN’ SIMPLE DON’T YOU THINK I WOULD BE A MILLIONAIRE!?”……</span></i><span style="font-weight: 400;">this part happens in my head so what I actually say is</span><i><span style="font-weight: 400;">…..</span></i>

<i><span style="font-weight: 400;">“Not if you want a long-term improvement that is based on the parts of your body that need addressing rather than simply the area that hurts. Often the area that hurts is not that area where the problem has occurred …….” blah blah blah</span></i>

<i><span style="font-weight: 400;">   <img class="aligncenter wp-image-3831" src="https://biomechanicseducation.com/wp-content/uploads/2017/11/coaching-1.png" alt="coaching" width="278" height="278" /></span></i><i><span style="font-weight: 400;">     </span></i>

<span style="font-weight: 400;">Then I begin my spiel…but ONLY if I think I can genuinely help and sadly often, with this type of client, I cannot because they are the types of client who just won’t do their homework and so I refer them otherwise there is a high chance they will make me look bad!</span>

&nbsp;

<span style="font-weight: 400;">Attitude towards what we CAN do to help ourselves is still very lazy and of the mindset that WE, as practitioners, therapists, Biomechanics Coaches&#x2122;, personal trainers, actually ‘fix’ people and that it can be done quickly.</span>

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<b>This Is Simply NOT TRUE!</b>

&nbsp;

<span style="font-weight: 400;">Seriously, 'quick fixes' would be an arrogant, and potentially can be harmful (to your business)!</span>

<span style="font-weight: 400;">How can anyone truly KNOW what is happening inside a ‘healthy’ but dysfunctional body? </span>

&nbsp;

<span style="font-weight: 400;">Imagine that we study on cadavers (dead bodies), pigs spines, take samples OUT of the body and using extrinsic video analysis, none of which replicate a live human on the inside.</span>

<span style="font-weight: 400;">YES, pretty much EVERYTHING we 'know' about what’s happening inside the body, is a hypothesis!</span>

<span style="font-weight: 400;">This is why even the world leading experts often disagree because they both prove AND disprove concepts with their research.</span>

<span style="font-weight: 400;">Often with convincing data for both!</span>

&nbsp;

<b>So What The Hell Are WE PT's Supposed To Do?</b>

<span style="font-weight: 400;">Well, we have logic and the hypothesis built from whatever we DO know and trials of input/output.</span>

<span style="font-weight: 400;">World leaders like Haines, Chek, Poliquin, Gray, McGill, Gracovetsky and others have hypothesised their ideas from the research they have done, or data they have collected over many years, on many subjects, and used both their educated logic and results from the input/output.</span>

<span style="font-weight: 400;">This is why they are deemed ‘experts’.</span>
<p style="text-align: center;"><b>Education + Experience = Expert </b></p>
<img class="aligncenter wp-image-3832" src="https://biomechanicseducation.com/wp-content/uploads/2017/11/sprinterglow-1-1024x735.png" alt="sprinterglow" width="415" height="298" />

<span style="font-weight: 400;">This is also why those in the industry (like any of us) that are maybe not so experienced or are not necessarily in a position to collect data and perform research, seek out tried and tested input/output ‘systems’. </span>

&nbsp;

<span style="font-weight: 400;">We are ALL after the same end result - to look after our clients - and we go about it via the route that makes the most sense to us, from the way we are educated, the way our brain processes that information plus other things we read, learn, hear. </span>

&nbsp;

<span style="font-weight: 400;">In my opinion, the simpler to apply the better- would you agree!?</span>

&nbsp;

<span style="font-weight: 400;">Also, don’t undervalue what you gain from your own service since we do in fact, gather ‘results’ from our own clients and form our own opinions on what might help, with a whole battery of ideas, tools, resources and methods in an endeavour to help each client.</span>

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<span style="font-weight: 400;">More often than not, and on a superficial level, the client actually KNOWS what they SHOULD do, to some degree at least, to feel better or to lose weight.</span>

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<span style="font-weight: 400;">-Move More</span>

<span style="font-weight: 400;">-Eat Better</span>

<span style="font-weight: 400;">Yep that’s pretty much the entire industry's requirement, isn't it!? - think about it!</span>

&nbsp;

<b>But It’s NEVER That Simple - WHY?</b>

<span style="font-weight: 400;">ATTITUDE </span>

<span style="font-weight: 400;">&amp;</span>

<span style="font-weight: 400;">EXPECTATION</span>

&nbsp;

<span style="font-weight: 400;">We ALL need to be working towards changing our client’s attitude and expectation by EDUCATING them on how to better help themselves, WITH OUR GUIDANCE of course!</span>

&nbsp;

<span style="font-weight: 400;">Whilst we are doing this, we would be gaining experience, learning what works and what doesn’t by our own methods, effectively trialling and testing what we have learned, so far. </span>

<span style="font-weight: 400;">So why not learn an ‘experts’ tried and tested system to improve your confidence and better serve them?!</span>

<span style="font-weight: 400;">Experts like Ben Coomber of Body Type Nutrition, and his team, will educate you with a smart, yet simple system of ideas on how to advise clients how to fuel their bodies.</span>

&nbsp;

<span style="font-weight: 400;">Mike Grice of Movement Therapy Clinics, and his team will give you awesome practical manual therapy skills using a logical system.</span>

&nbsp;

<span style="font-weight: 400;">Chris Wright of Level 10 Living, and his team will teach you a fantastic system to help your business succeed.</span>

&nbsp;

<span style="font-weight: 400;">Our own workshops offer you a physical assessment system or ‘benchmark’, to decide which exercises will help and which will hinder your client.  With movement preparation techniques to reduce injury risk, improve movement performance and often with the awesome side effect of pain relief.</span>

<img class="aligncenter wp-image-3833" src="https://biomechanicseducation.com/wp-content/uploads/2017/11/shutterstock_52725265-1.jpg" alt="shutterstock_52725265" width="507" height="189" />

<span style="font-weight: 400;">So even if you attended ALL of these courses the question is; </span>

<span style="font-weight: 400;">How are YOU going to change YOUR client’s attitude?</span>

<span style="font-weight: 400;">Firstly we need to change OURS!</span>

<span style="font-weight: 400;">We need to start learning HOW to educate them on what is happening to their bodies.</span>

<span style="font-weight: 400;">We need to take TIME, to be honest </span>

<span style="font-weight: 400;">We need to allow for time to EXPLAIN things</span>

<span style="font-weight: 400;">We need to understand what we are explaining technically and then make it SIMPLE for the layperson to grasp</span>

&nbsp;

<i><span style="font-weight: 400;">‘If you can’t explain it simply, you don’t understand it well enough’ </span></i><span style="font-weight: 400;">Albert Einstein</span>

&nbsp;

<b>We Don’t Have An Easy Job!</b>

&nbsp;

<span style="font-weight: 400;">But this is vital if we are to maintain our ‘duty of care’, get the best long-term results we can and built on a ‘system’ to demonstrate from our own results something that is valid, reliable and reproducible.</span>

<span style="font-weight: 400;">Without a system, we are GUESSING, flailing around from one idea to the next with no way of measuring what actually worked which means we lose our confidence.</span>

<span style="font-weight: 400;">If we don’t know what worked how can we repeat it and help the next person?</span>

<span style="font-weight: 400;">So the value in taking longer to do things initially is VITAL for our future client's long-term success and the long-term success of our services. Over time we will become quicker and slicker at this method of delivery. </span>

&nbsp;

<span style="font-weight: 400;">Really we should simply refuse to take on clients who do not adopt the methods or system we teach.</span>

<span style="font-weight: 400;">WHY pay for my expertise and then not heed it?!</span>

<span style="font-weight: 400;">We should </span><i><span style="font-weight: 400;">interview</span></i><span style="font-weight: 400;"> clients to decide if they a suitable to OUR method.</span>

<span style="font-weight: 400;">Because if we do not filter out the ‘liggers', as I call them, they will make us look rubbish!</span>

&nbsp;

<b>(Urban Dictionary ‘</b><b><i>ligger' = along for a free ride)</i></b><span style="font-weight: 400;"> the ones who want that a quick fix, the ones who think a little exercise will fix them.</span>

&nbsp;

<span style="font-weight: 400;">If you KNOW you could help someone IF they did as they were told BUT they didn’t like it or buy in - what’s the point!?!?</span>

&nbsp;

<b>Get Rid Of Those Clients</b>

&nbsp;

<span style="font-weight: 400;">Attract the type of clients you ENJOY working with because they trust YOU, respect your professionalism, do what you suggest and therefore change their bad habits</span>

<span style="font-weight: 400;">Be confident about turning people away </span>

<span style="font-weight: 400;">Meaning you enjoy working more</span>

<span style="font-weight: 400;">Allowing you to focus on people who get results following your system</span>

<span style="font-weight: 400;">Allowing you to charge more based on results </span>

<span style="font-weight: 400;">Allowing you to increase your income</span>

<span style="font-weight: 400;">This will reduce the stress of clients not adhering to the system and making YOU look bad!</span>

<span style="font-weight: 400;">BUT</span>

<span style="font-weight: 400;">I agree it is never simple</span>

<span style="font-weight: 400;">Everything is hypothesis</span>

<span style="font-weight: 400;">Just find a ‘system’ (create one or, if you do not have the resources, utilise a tried and tested one)</span>

<span style="font-weight: 400;">Stick to the ‘system’</span>

<span style="font-weight: 400;">Interview clients to find the ones who will follow your ‘system’</span>

<span style="font-weight: 400;">Explain what that ‘system’ is on day 1</span>

<span style="font-weight: 400;">Create the appropriate expectation in them on day 1</span>

<span style="font-weight: 400;">Maintain integrity by being honest.</span>

<span style="font-weight: 400;">Carefully use the right language</span>

<span style="font-weight: 400;">Just make sure your ‘system’ is;</span>

<span style="font-weight: 400;">Tried and tested</span>

<span style="font-weight: 400;">Simple</span>

<span style="font-weight: 400;">Logical </span>

<span style="font-weight: 400;">Easy to follow</span>

<span style="font-weight: 400;">Removes guesswork</span>

&nbsp;

<span style="font-weight: 400;">OR</span>

&nbsp;

<b>Would You Like A Ready Made ‘System’?</b>

&nbsp;

<span style="font-weight: 400;">You already know my next question, don’t you?</span>

&nbsp;

<span style="font-weight: 400;">So remember if I TURN YOU AWAY it’s because I don’t believe you will follow MY system!</span>

<span style="font-weight: 400;">But you won’t know unless you ask …….</span>

<span style="font-weight: 400;">So why not start with a 2-Day Pelvic Biomechanics Workshop Feb in North London or Loughborough?</span>

&nbsp;

<span style="font-weight: 400;">P.S. Did you know we have an offer on????</span>

<span style="font-weight: 400;">Click <a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach" target="_blank" rel="noopener">Here</a> Discover It!</span>
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