This Juicemail is dedicated to a gorgeous young lady who I met through my S&amp;C buddy, Boris, at the Elite Sports Performance Expo where I was exhibiting with our partners, the Sports Therapy Association. After a brief chat I also find out she had been training with some of my Biomechanics Coach™ guys for years, Daryl and Rob!

Amber and I hit it off straight away and it was clear she has a really passion for our industry and, to my joy, superb event management skills!

Within a very short space of time she became our <a href="https://www.biomechanicseducation.com/events/tmc16/">TMC16</a> events manager and so I wanted to introduce you to just one of our newest team members.

The other person this is dedicated to is Sam, whom I never got the opportunity to meet but I will let Amber tell you about here in her own words...

<i>By day… straight haired, clean cut, smartly dressed, heels when really put under duress - Head of Events for London based corporate agency. Literally feeling my shoulders drag forward, hip flexors tighten and shoulders/traps tense as I sit at my desk striving to meet my next deadline!</i>

<i>By evening and weekend… workout clothes, trainers or lifting shoes, hair up or in lazy curls and after much mobilisation and activations, moving freely – training, lifting, cycling, laughing and pushing myself towards the me I want to be… strong, athletic, healthy and happy!</i>

<i>My professional background is 16 years in the agency world of corporate event management which I do enjoy! I meet amazing people, travel the world and have the privilege of mentoring and coaching a remarkable team in operational event management, client relationships and on a subliminal and sometimes not too subtle level, gently encouraging each of them to balance their diets and the benefits of using exercise as a stress reliever as opposed to that nightly bottle of wine! I have had some success. My proudest is now one of my best friends who has truly changed her mind set and lifestyle; she loves lifting, looks forward to the gym and is well along the way to achieving her goals! Hey I was proud when she was even in the right frame of mind and asked me to help her set goals!</i>

<i>On a health and fitness level, I have always been sporty but never dedicated myself to one particular sport; I just love being active and the feeling of a hard training session! I was introduced to lifting in my early 20’s and instantly hooked! My desire to be thin turned into a desire to be strong and beat PR’s, and then my hobby turned into my passion! My genuine passion found me reading constantly and irritating my trainers by questioning everything! I owe a lot to the fab trainers I’ve worked with over the years whom I can now call my friends, mentors and people I aspire to be like.</i>

<i>It’s simple, I love to train. When the rest of the world makes no sense, I jump on my bike, go for a run or my first thought is straight down the gym, lifting shoes on and pushing myself to achieve more. I love goal setting and smashing those goals. But I live a balanced life and I love to socialise and I still love my food. Lucky I genuinely enjoy good food and have a fascination for nutrition and its effects. More recently my fascination has turned to the psychology of exercise and I am desperate to spread this message and get people helping themselves and being proud of themselves, their achievements, their bodies and having respect for themselves. </i>

<i>So when Rachel asked me to be involved in <a href="https://www.biomechanicseducation.com/events/tmc16/">TMC16</a> and allow me this amazing opportunity to listen to, meet and work with such an inspirational group of industry professionals, how could I say no? I cannot wait for October 8th where you will find me running around keeping the event running smoothly but also sneaking into the back of the seminars to absorb as much information as I possibly can!</i>

<i>More important, I was truly touched when Rachel offered for this years’ <a href="https://www.biomechanicseducation.com/events/tmc16/">TMC 2016 </a>chosen charity to be The Big Cheese Society, a name I appreciate will need some explaining. Cheeseman was the nickname of my amazing, truly unique, huge hearted, loved by all boyfriend Sam Rowley who was in a fatal cycle accident earlier this year. He was training for Lands Ends to John O Groats 900mile Ride Across Britain this coming September. Sam adored cycling and sport in general but his real passion was basketball, he used to say it was in his DNA! My Sam had a huge heart; he was always looking to help others and mentored younger members of both his teams, often going out of his way to pick them up if they were unable to find transport to a match. The only downside of this was you had to join in on his pre-game sing/shout along in the car to his latest pump me up song! </i>

<i>So after his accident, when we couldn’t find a charity which served our primary purpose of helping under privileged children to play the game they love we set up The Big Cheese Society. The idea is grants will be offered to help a team who can’t afford a kit or a child who can’t afford boots or parents who have to work so there is no transport to reach training or a game. We will provide the kit, the boots, the taxi or coach. Keeping children in sport, active, healthy and away from gaming or wandering the streets is our primary aim with the intention the charity will organically grow.</i>

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Fancy joining us in celebrating life and all things intrinsically biomechanical and more....?

Remember this is just part of what is happening at this tremendous annual event and there are very limited seats to create that intimate feel for great Q&amp;A session with the industry leaders presenting... <a href="https://www.biomechanicseducation.com/events/tmc16/">CHECK IT OUT!</a>

I suggest you HURRY UP final seats remaining!

<a href="https://www.biomechanicseducation.com/events/tmc16/">BOOK YOUR SEAT HERE </a>

AND you get to meet the very gorgeous Amber!!