<p class="p1">As <span class="s1">Biomechanics Coaches</span><span class="s1">™ you</span> are professional technicians NOT marketing experts right?</p>
<p class="p1">BUT if you are self employed well then you had better be a marketing expert too because thats how you get business!</p>
<p class="p1">I am SO excited to have <span class="s1">Biomechanics Coach</span><span class="s1">™ AND marketing expert, Chris Wright write this blog specially for YOU <span class="s1">Biomechanics Coaches</span><span class="s1">™!</span></span></p>
<p class="p1">Chris says;</p>
<p class="p1"><span class="s1"><b>Stop trying to sell the features of Biomechanics Coachi</b><strong>ng</strong></span><strong><span class="s1">™!!</span></strong></p>
<p class="p3"><span class="s1">Do you struggle to get across to people what Biomechanics Coaching</span><span class="s1">™ </span><span class="s1">is? Do you struggle to charge higher rates than other personal trainers in your area? Are you struggling to grow your business?</span></p>
<p class="p3"><span class="s1">So often I see people set up their business, put up some form of website and hope and pray that people come in and buy their services.</span></p>
<p class="p3"><span class="s2">Hope and pray is not a marketing strategy that I like to rely on!</span></p>
<p class="p3"><span class="s1">I thought I would put together an introductory guide for Biomechanics Coaches</span><span class="s1">™ </span><span class="s1">so you can get the ball rolling.</span></p>
<p class="p3"><span class="s1">This is step 1 to marketing your business, there is way more to it but we have to start here.</span></p>
<p class="p3"><span class="s2"><b>Step 1: Know Your Perfect Client</b></span></p>
<p class="p3"><span class="s1">And NO, it’s not everyone. When you try and market to everyone you end up hitting absolutely no one!</span></p>
<p class="p3"><span class="s1">So you need to know your ideal client. Who is the type of person you most enjoy working with.</span></p>
<p class="p3"><span class="s1">When I say know them, I mean know them. Here are a few things you should know….</span></p>

<ul>
	<li class="li5"><span class="s1">Gender</span></li>
	<li class="li5"><span class="s1">Age</span></li>
	<li class="li5"><span class="s1">Married?</span></li>
	<li class="li5"><span class="s1">Kids?</span></li>
	<li class="li5"><span class="s1">Where do they live?</span></li>
	<li class="li5"><span class="s1">Sports?</span></li>
	<li class="li5"><span class="s1">Injuries?</span></li>
	<li class="li5"><span class="s1">Physical Pain?</span></li>
	<li class="li5"><span class="s1">Emotional pain?</span></li>
	<li class="li5"><span class="s1">House value</span></li>
	<li class="li5"><span class="s1">Household income</span></li>
	<li class="li5"><span class="s1">Job?</span></li>
	<li class="li5"><span class="s1">What they spend their money on?</span></li>
	<li class="li5"><span class="s1">Where do they spend their time?</span></li>
</ul>
<p class="p3"><span class="s1">Now that you know this we can now market much more effectively. </span></p>
<p class="p3"><span class="s1">For example, it might be that your perfect client is…</span></p>
<p class="p3"><span class="s1">A 48 year old male, lets call him John, who works in finance, earns £60,000+/year. Likes to keep fit and play golf, but is plagued with low back pain, headaches and high stress. His pain stops him playing golf and football with his 12 year old son. He has no energy in the evenings is grumpy from being in pain all day and is not being a good husband or father.</span></p>
<p class="p3"><span class="s1">Now can <span class="s1">Biomechanics Coaching</span><span class="s1">™</span> help John?</span></p>
<p class="p3"><span class="s1">YOU BET!!</span></p>
<p class="p3"><span class="s1">If he worked with you I have no doubt that he would become a better father, husband, probably do better at work as he is in less pain, his mood would improve, the benefits are amazing!</span></p>
<p class="p3"><span class="s1">BUT when he looks at your site, or comes into contact with your business you don’t tell him that!</span></p>
<p class="p3"><span class="s1">Yet what I see day in day out is <span class="s1">Biomechanics Coaches</span><span class="s1">™</span> trying to sell <span class="s1">Biomechanics Coaching</span><span class="s1">™</span>. Let me explain what I mean. All over their websites (and yes I have researched lots of them) I see long, and I mean long, pages on in depth explanation of what <span class="s1">Biomechanics Coaching</span><span class="s1">™</span> is. That its intrinsic biomechanics, that looks at muscle spasm of the piriformis, the sciatic nerve, that is a screening tool used to assess discrepancies in the body, the list goes on and on and on.</span></p>
<p class="p3"><span class="s1">Does John need to know all that? Does John care? Do you need to explain the ins and outs of <span class="s1">Biomechanics Coaching</span><span class="s1">™</span>? 100% NO!</span></p>
<p class="p3"><span class="s1">John wants to know that he is going to be able to sit at his desk all day pain free, play a round of golf pain free (maybe even hit the ball further), be able to kick a ball around pain free. </span></p>
<p class="p3"><span class="s1">Show John this! This is your marketing. Your website should speak directly to John (or whoever your clients are).</span></p>
<p class="p3"><span class="s1">Oh and by the way, when you use Facebook as an example, you can set up ads so that they are only seen by the John’s in your area. This is something we can talk about at a later stage.</span></p>
<p class="p3"><span class="s2"><b>Exercise for you to do:</b></span></p>
<p class="p3"><span class="s1">Write now grab a piece of paper and pen, and start scribbling. Who is your ideal client, what pains and frustrations do they have that you can solve?</span></p>
<p class="p3"><span class="s1">In fact, I challenge you to put this together then post in the <span class="s1">Biomechanics Coach</span><span class="s1">™</span> Group on Facebook and tag me in the post so I know you have done it. I am in the group, I am a <span class="s1">Biomechanics Coach</span><span class="s1">™</span> myself after all :-) </span></p>
<p class="p3"><span class="s1">For more articles to help with marketing your business head on over to <a href="http://www.level10living.co.uk"><span class="s4">www.Level10Living.co.uk</span></a> Be sure to leave me a comment on a post when you get there too.</span></p>
<p class="p3"><span class="s1">Have a great day!</span></p>
<p class="p3"><span class="s1">Chris Wright</span></p>
<p class="p4"><span class="s2"><a href="http://www.level10living.co.uk">www.Level10Living.co.uk</a></span></p>
<p class="p4"><span class="s2"><a href="https://www.facebook.com/YourLevel10Life/">https://www.facebook.com/YourLevel10Life/</a></span></p>
<p class="p4"><span class="s2"><a href="https://twitter.com/YourLevel10Life">https://twitter.com/YourLevel10Life</a></span></p>
<p class="p4"><span class="s2"><a href="https://www.instagram.com/yourlevel10life/">https://www.instagram.com/yourlevel10life/</a></span></p>