<span style="font-weight: 400;">If you are concerned about losing clients AGAIN I urge you to stay with me &amp; keep reading. </span>

&nbsp;

<span style="font-weight: 400;">Most of you will have concerns about how you will keep clients during yet another lockdown. Some of you will have already adapted but may be looking for ideas to attract lost or new clients and of course there are some of you that if you are having success PLEASE PLEASE PLEASE SHARE your ideas. We are in this together so when it works tell your peers!</span>

&nbsp;

<span style="font-weight: 400;">Let's strategise, stay focused &amp; feel in control during lockdown 2.0</span>

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<h2><b>1). Reduce fear/anxiety </b></h2>
&nbsp;

<span style="font-weight: 400;">Covid-19 Awareness CPD training certificate! </span>

<span style="font-weight: 400;">Have you got yours?</span>

&nbsp;

<span style="font-weight: 400;">If not then I encourage you to get one - see CIMSPA or THINKTREE for the most relevant one to your industry. </span>

&nbsp;

<span style="font-weight: 400;">Then DISPLAY IT! </span>

&nbsp;

<span style="font-weight: 400;">WHY?</span>

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<span style="font-weight: 400;">We must let our clients know how qualified we are instead of waiting for them to ask to see these things. This reduces concerns that they may not raise with you &amp; if they are choosing between practitioners it might be the thing that makes their mind up!</span>

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<span style="font-weight: 400;">Consider this as a way to reduce anxieties by letting clients, present clients &amp; potential clients, know that you take pride in your role &amp; have all of the safety requirements in place. </span>

&nbsp;

&nbsp;

<img class="aligncenter  wp-image-24649" src="https://biomechanicseducation.com/wp-content/uploads/2020/11/Screenshot-2020-11-03-at-12.38.44.png" alt="" width="693" height="434" />

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<h2><b>2). Pick up the phone &amp; call them!</b></h2>
&nbsp;

<span style="font-weight: 400;">When was the last time you actually sat down and rang all of your clients? </span>

<span style="font-weight: 400;">Even the ones that you haven't seen for a while?</span>

&nbsp;

<span style="font-weight: 400;">Having spoken to several of you over the last 7 months it's clear we are losing a degree of connection with our clients, more so when training them online or via zoom or facebook.</span>

<span style="font-weight: 400;">We really must remind them WE CARE!</span>

<span style="font-weight: 400;">Picking up the phone (no selling unless they ask) &amp; actually talking to them brings back a degree of connection. Asking them how they are getting on. Telling them they aren't alone &amp; showing you care by offering (No 4) accessible content that won't cost them anything if they are concerned about finances. </span>

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<span style="font-weight: 400;">WHY?</span>

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<span style="font-weight: 400;">Imagine how YOU would feel if you got a call from someone who made you feel like they actually cared about you?</span>

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<h2><b>3). LISTEN!!</b></h2>
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<span style="font-weight: 400;">When you call start with an open ended question like “</span><i><span style="font-weight: 400;">Hey…&lt;name&gt;...how have you been?</span></i> <i><span style="font-weight: 400;">Tell me how are you getting on?</span></i><span style="font-weight: 400;">”</span>

&nbsp;

<span style="font-weight: 400;">Then SSSSSSSHHHHHHHHHHHHH……..Listen…….the more you can get them to open up &amp; talk to you the more you can discover what they really need. This feeds into your ability to plan your business based on the MOST relevant market research you have available to you!</span>

<span style="font-weight: 400;">Make notes, ask lots of questions to find out their emotional pain, struggles &amp; problems - this then enables you to create content.</span>

&nbsp;

<span style="font-weight: 400;">WHY?</span>

&nbsp;

<span style="font-weight: 400;">A skilled listener can extract exactly the right information to their advantage particularly under this current climate!  </span>

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<h2><b>4) Create free &amp; low cost content</b></h2>
&nbsp;

<span style="font-weight: 400;">Based upon these conversions (the more the better) you now have super hot relevant information for creating market specific content. </span>

&nbsp;

<span style="font-weight: 400;">Make your videos engaging, smile, talk TO THEM not the camera ie look at the lens &amp; speak to the person. </span>

<span style="font-weight: 400;">Do they have equipment? No - Create videos of how to use their furniture or household items. </span>

<span style="font-weight: 400;">Are they in a bubble with other family members? Yes - create content that relates to working in pairs</span>

<span style="font-weight: 400;">Maybe they have lost confidence? Create content about behaviour change, tactics to stay positive etc Teach them about their circle of control. </span>

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<span style="font-weight: 400;">WHY?</span>

&nbsp;

<span style="font-weight: 400;">Why not? </span>

<span style="font-weight: 400;">Look if you have time due to less clients stay pro active and create. You could charge for it later. </span>

<span style="font-weight: 400;">If you're busy consider what is making you busy - if its LOADS of clients GREAT! If it’s procrastination - C’MON!!</span>

&nbsp;
<h2><b>5). Circle of Control </b><span style="font-weight: 400;"> </span></h2>
&nbsp;

<span style="font-weight: 400;">Create a video or even a campaign to teach them about the circle of control vs the circle of care.</span>

&nbsp;
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Draw 2 large circles on a piece of paper </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Write over one CONTROL &amp; the other CARE</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Inside the circle titled CARE write in all the things you care about but cannot control </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Inside the circle title CONTROL write all of the things you can control</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Now rip the 2 circles apart</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Take the CARE circle &amp; rip it into tiny pieces - bin it!</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Focus ALL of your attention onto the CIRCLE OF CONTROL!</span></li>
</ul>
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<span style="font-weight: 400;">WHY?</span>

&nbsp;

<span style="font-weight: 400;">Positive focus is vital right now. Social media and a constant dialect around covid can drag us down. So tactics to remain pro-active are vital even for our own state of mind!</span>

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<h2><b>6). Self care - this one's for YOU!</b></h2>
&nbsp;

<span style="font-weight: 400;">NOW is the time to look after yourself, learn some more skills, practise technology, read &amp;....</span>

&nbsp;

<span style="font-weight: 400;">PLEASE PLEASE PLEASE SHARE your ideas...this is when we should endeavour to lift each other up - right !? </span>

&nbsp;

<span style="font-weight: 400;">WHY?</span>

&nbsp;

<span style="font-weight: 400;">Why not?</span>

&nbsp;
<h1><b>FREE STUFF!</b></h1>
&nbsp;

<span style="font-weight: 400;">Our friends at <a href="https://platform.archon-app.com/register" target="_blank" rel="noopener noreferrer">Archon-app</a> have a site that allows you to test your physical performance for free on their platform through 6 categories</span>
<ol>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Aerobic</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Anaerobic</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Agility</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Strength</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Power</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Bodyweight</span></li>
</ol>
<span style="font-weight: 400;">We would LOVE your feedback please;</span>
<h3><a href="https://platform.archon-app.com/register" target="_blank" rel="noopener noreferrer">CLICK HERE TO ACCESS ARCHON-APP</a></h3>
&nbsp;
<h3><b>Did you hear it? </b></h3>
<span style="font-weight: 400;">I was interviewed by<a href="https://youtu.be/K9NEixSs7eo" target="_blank" rel="noopener noreferrer"> Mark Laws &amp; Josh Mullin for the UK PT’s Podcast - BE WARNED </a></span>

&nbsp;
<h3><b>MORE FREE STUFF</b></h3>
<span style="font-weight: 400;">Have you seen these? Please share with both clients &amp; colleagues - let's help each other....</span>
<h3><a href="https://youtu.be/7sHZC53mxmI" target="_blank" rel="noopener noreferrer"><b>5 Steps To A Successful Online Presence Webinar</b></a></h3>
<h3><a href="https://www.biomechanicseducation.com/product/weak-glutes-free-webinar/#tab-description" target="_blank" rel="noopener noreferrer"><b>Weak Glutes Webinar</b></a></h3>
<h2></h2>
<h2><b>NEXT WEEK: </b></h2>
&nbsp;
<h2><b>Pelvis (Hip) Biomechanics - Part 2 - The Muscles of the Hip</b></h2>
&nbsp;
<h3><span style="font-weight: 400;">Remember we have a growing portfolio of ONLINE educational content that each counts towards gaining certificates &amp; ALL offer you CPD points. </span></h3>
<h3><span style="font-weight: 400;">Check them out <a href="https://www.biomechanicseducation.com/shop/" target="_blank" rel="noopener noreferrer">HERE</a>: </span></h3>