<h1><b>PICK ME!</b></h1>
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<span style="font-weight: 400;">We all seek approval and yet what does it matter what other people think?</span>

<span style="font-weight: 400;">For some reason we have the desire to fit in and be accepted by those around us. If you watch programmes that involve singing or dancing competitions on TV it’s ALL about acceptance and being chosen.</span>

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<span style="font-weight: 400;">Does this differ when we are seeking approval of new clients?</span>

<span style="font-weight: 400;">Are we not simply in competition with others to be picked?</span>

<span style="font-weight: 400;">Pick me!</span>

<span style="font-weight: 400;">Pick me!</span>

<i><span style="font-weight: 400;">Why pick me?</span></i>

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<span style="font-weight: 400;">It is like a continuous cycle of wanting to be chosen!</span>

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<h1><b>Does The Best Singer Always Get Picked? </b></h1>
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<span style="font-weight: 400;">Does the best PT get all the clients?</span>

<span style="font-weight: 400;">How do you demonstrate that you are ‘the one’?</span>

<span style="font-weight: 400;">How do you stand out from the crowd?</span>

<span style="font-weight: 400;">How will you become the chosen one?</span>

<span style="font-weight: 400;">WHY would they PICK YOU?</span>

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<span style="font-weight: 400;">No, you know as well as I do, that the best singer doesn't necessarily get picked, but the ones who do will most likely catch your heartstrings because they tell you their story. They are open and honest about who they are and what they want to achieve.  </span>

<span style="font-weight: 400;">As a trainer or coach you may notice we can become more ‘popular’ when we share our story. Clients feel that they know us, this enables them to connect with us which is vital if we want to attract new clients and gain trust.</span>

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<span style="font-weight: 400;">Ask yourself what makes YOU pick someone when it comes to choosing your singing competition winner, or more to the point, how do you pick someone when you’re investing in services?</span>

<span style="font-weight: 400;">Consider that really hard for a moment…..</span>

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<span style="font-weight: 400;">Do you simply pick the cheapest? </span>

<span style="font-weight: 400;">Do you pick the easiest to access? </span>

<span style="font-weight: 400;">Do you pick the one with certain certificates? </span>

<span style="font-weight: 400;">How do you KNOW who is the ‘best’ if you have never experienced what they offer?</span>

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<span style="font-weight: 400;">How can we enable a client to experience us, our service or something that means they feel they trust us enough to invest in our time?</span>

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<h1><b>How Do You Get Picked Amongst The Competition?</b></h1>
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<span style="font-weight: 400;">Use Your Story &amp; Your Client's Story!</span>

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<span style="font-weight: 400;">First share YOUR story about why you became a PT, what it means to you to help people and how you intend to do that. Hit an emotional spot, be true to yourself and they will see that and most importantly feel it. Speak from your heart and let them know you care. Speak to the camera like you are talking directly to the person you see as your perfect client. </span>

<span style="font-weight: 400;">Talk to an individual but know you are speaking to many. </span>

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<span style="font-weight: 400;">Second, invite your happy present clients to share with you what they enjoy most about your sessions and offer them a free session if they do it on camera!</span>

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<span style="font-weight: 400;">Its so simple and remember people buy on emotion far more than they buy for necessity.</span>

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<span style="font-weight: 400;">Think about this next time you experience great service…..</span>

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