<h3><b>What’s The REAL Reason People Come To Train With You?</b></h3>
<em>(You can either watch the video, just click play or read the post below it)</em>

https://youtu.be/_BvAfkY8PYI

<span style="font-weight: 400;">So many of us can make that mistake of not actually getting to the true root causes and emotional reasons for goals. The power of truly identifying this is what ALL marketers will tell you sells..and believe me you are wanting to sell the goal because there is a reason why they haven't succeeded yet and they are seeking your advice. Goals are often superficial or ambiguous and therefore </span><i><span style="font-weight: 400;">seem</span></i><span style="font-weight: 400;"> simple but when it comes down to it, they feel super challenging causing frustration ….”</span><i><span style="font-weight: 400;">I just don’t know why I can’t do it…</span></i><span style="font-weight: 400;">?” because what we need is to fully understand that true emotional driver so we can create the motivation. </span>

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<span style="font-weight: 400;">This emotional driver then gives us that reason that truly pushes us towards the goal. If we imagine and feel the pain we would experience if we did NOT succeed we are more likely to stick to the programme. Research suggests more so than simply thinking of the benefit!</span>

<span style="font-weight: 400;">Often this is what is missing in terms of really changing our pattern of behaviour. Let me give you an example;</span>

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<h3><b>EXAMPLE 1: The Number On The Scales Is Not Really What They Want</b></h3>
<span style="font-weight: 400;">No one really cares about ‘weight loss’! This is a myth. They/we THINK this is what they/we want when really they/we wouldn’t care what the number is on the scales IF they/we looked and felt good naked!! </span>

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<span style="font-weight: 400;">Right!?</span>

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<span style="font-weight: 400;">Although the TRUE meaning of this goal is often CONFIDENCE over any of the above mentioned ‘goals’. Even gaining the confidence in our own skin to know we are not all going to achieve a six pack. ALL clients think they want a six pack but they wouldn’t care about a slight muffin top IF they had the confidence to wear it and didn’t compare themselves to the magazines AND if they appreciated how damn dull, stressful it can be to eat and live with a six pack!!</span>

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<span style="font-weight: 400;">The measurements of Ibs/kilos are a benchmarker but makes sure you tick all of the SMART requirements in terms of specific, realistic etc. Also much of your sessions will be about boosting this clients confidence on how they look and/or perceive themself.</span>

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<span style="font-weight: 400;">We need to have ideas in place for creating a positive experience for the client even when the benchmark hasn’t changed. For example we should educate them on the fact that if they start lifting weights they may even gain weight in the scales but feel better, look leaner and healthier. Also diplomatically remind them of the pain they will feel if they don’t change their behaviour.</span>

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<h3><b>EXAMPLE 2: Lifting Heavier May Not Even Be The Real Goal</b></h3>
<span style="font-weight: 400;">Getting stronger maybe about how many kilos they can lift IF their sport means competing at lifting heavy weights as in powerlifting for example. However it is more often about having bigger muscles or feeling strong, which in turn is usually about CONFIDENCE. </span>

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<span style="font-weight: 400;">Again we can measure strength in the kilos they lift as a benchmarker but also boosting this clients confidence on how they look and/or perceive themself.</span>

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<span style="font-weight: 400;">Here we should create positive language for when they look great and move well but the kilos on some days may not be as high or even lower during lighter training cycles.  </span>

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<h3><b>EXAMPLE 3: “I want to be fitter” Actually Means...</b></h3>
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<span style="font-weight: 400;">Being fitter could be to run a marathon and if we consider what ‘being fitter’ actually means ‘fit to perform the task’ then clearly the training and measurement methods would have benchmarkers here. </span>

<span style="font-weight: 400;">But again what is the ultimate goal here?</span>

<span style="font-weight: 400;">CONFIDENCE they can finish the race, yeah!</span>

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<span style="font-weight: 400;">Again some days we need to maintain a positive attitude even if we have an off day or slow day and keep the client focused on the bigger picture.</span>

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<span style="font-weight: 400;">This is a good example of the increased discomfort they go through to achieve their goal (helping clients to achieve long intense running sessions) giving much more satisfaction than simply going for a jog. They earned it! However we should help them realise this.</span>

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<h3><b>EXAMPLE 4: What About Getting Rid Of Pain?</b></h3>
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<span style="font-weight: 400;">Pain reduction is an area we, exercise professionals,  must be careful of in terms of knowing the right questions to ask to understand about red flags, when to refer and how to adapt training programmes for clients with low grade non specific aches, niggles or discomfort. </span>

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<span style="font-weight: 400;">This is, in my opinion, a negative goal and in fact so subjective that I strongly recommend we help the client, through questions to identify the true frustration to reach a more positive goal focus. </span>

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<span style="font-weight: 400;">For example can we reach and agreement with them about a movement goal that is influenced by their discomfort? </span>

<span style="font-weight: 400;">We could ask “</span><i><span style="font-weight: 400;">what does the discomfort stop you doing</span></i><span style="font-weight: 400;">?” </span>

<span style="font-weight: 400;">(Note; I recommend not using the word ‘pain’ or at least reducing the use of it). Then if they respond with “</span><i><span style="font-weight: 400;">playing on the floor with my kids” </span></i><span style="font-weight: 400;">you have now reached a more positive focus, a nice goal to think about and one that is more realistic for us to be able to promise or use as a benchmark. They want CONFIDENCE in movement. Maybe they would benefit from being taught how to get up and down from the floor!?</span>

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<span style="font-weight: 400;">Can you see what is happening here? By asking those questions that dig deeper ...</span>

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<span style="font-weight: 400;">What would you like to achieve?</span>

<span style="font-weight: 400;">Why?</span>

<span style="font-weight: 400;">By When?</span>

<span style="font-weight: 400;">Why?</span>

<span style="font-weight: 400;">Why haven’t you achieved it yourself?</span>

<span style="font-weight: 400;">Why have you approached me?</span>

<span style="font-weight: 400;">What have you tried in the past?</span>

<span style="font-weight: 400;">Why do you think that didn’t work?</span>

<span style="font-weight: 400;">Have you ever achieved it before?</span>

<span style="font-weight: 400;">How did it make you feel?</span>

<span style="font-weight: 400;">Why do you think things changed?</span>

<span style="font-weight: 400;">How serious are you about this?</span>

<span style="font-weight: 400;">Why?</span>

<span style="font-weight: 400;">How badly do you want it?</span>

<span style="font-weight: 400;">Why?</span>

<span style="font-weight: 400;">How would it feel to stay as you are?</span>

<span style="font-weight: 400;">Why?</span>

<span style="font-weight: 400;">What are you prepared to do different now?</span>

<span style="font-weight: 400;">Why?</span>

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<span style="font-weight: 400;">We are really getting down under the skin of what makes us/our clients happy, feel confident and healthy.</span>

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<h3><b>The Secret To Achieving Your Goals: ACCOUNTABILITY</b></h3>
<span style="font-weight: 400;">Interestingly this is often most of what they are paying us for, they may just not realise it. Think about it, many people KNOW WHAT they should do, however they haven’t worked out HOW. Now of course we bring knowledge and expertise however much of the professional help comes from identifying and utilising the root cause to them empower the client to do what is required. We make them accountable, they have to report back to us, explain what they have/haven’t done since we saw them last. </span>

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<span style="font-weight: 400;">Remember YOU will NOT make someone slim, muscly or faster in 1, 2 or even 3 sessions a week for a couple of months alone. Much of what is required will be within the time they are NOT with you, right!?</span>

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<span style="font-weight: 400;">Also they need to FEEL the benefits, in terms of feel they are getting to the heart of it, in terms of how they FEEL when they want to get down and play on the floor with their kids. Because if they are moving better but still not playing with the kids on the floor are the going to FEEL successful?</span>

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<h3><b>Owning It - Taking Personal Responsibility</b></h3>
<span style="font-weight: 400;">We have to give the responsibility back ...This is called EMPOWERMENT and is so POWERFUL in terms of creating an opportunity for success in any field, topic industry of subject.</span>

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<span style="font-weight: 400;">We go to great lengths to empower our learners, we should ALL go to great lengths to empower our clients.</span>

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<span style="font-weight: 400;">Imagine if what most clients are looking for is confidence in something, would empowering them to achieve it more or less themselves is that going to produce a greater feeling of success?</span>

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<span style="font-weight: 400;">ABSO-BLOOMIN-LUTELY!</span>

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<span style="font-weight: 400;">Consider when you were a child and you defended your right to …</span>

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<span style="font-weight: 400;">“...</span><i><span style="font-weight: 400;">I CAN DO IT MYSELF MUMMY/DADDY</span></i><span style="font-weight: 400;">….!!” </span>

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<span style="font-weight: 400;">..what was that? Empowering yourself, feeling capable, feeling confident, feeling successful from your own actions. </span>

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<span style="font-weight: 400;">Guided...yes of course ...but ultimately the goal is surely to empower the client to succeed themselves….don’t you agree!?! </span>

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<span style="font-weight: 400;">Let Them OWN IT!</span>

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<span style="font-weight: 400;">Pass the responsibility back by preparing them to ‘do it alone’ as you won’t be there forever and their success is more important than keeping them as your client. However there is not reason why they cant come back for a ‘top-up’ of ‘refresher’...right!?</span>

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<span style="font-weight: 400;">Next Time :</span>

<b><i>How To Prepare For Behaviour Change Once The Root Cause Has Been Identified</i></b>

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<hr />

<h2></h2>
<h2 style="text-align: center;">Would You Like To Be Able To Reduce Your Clients Risk Of Injury, &amp; Help Them Get Even Better Results?</h2>
<h3 style="text-align: center;">Want to be able to help your clients move better, move more freely and get even better results on their programmes?</h3>
<p style="text-align: center;">Then <a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach-split" target="_blank" rel="noopener">click here to find out more about our Biomechanics Coach Diploma</a> and how it could help you become an even better personal trainer.</p>
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