<span style="font-weight: 400;">Why would I tell you to try and get rid of all your clients? And how am I suggesting you do this? This might sound like a weird way of thinking but it might be a way to appeal to more clients in the long run. </span>

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<h2><b>The Problem </b></h2>
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<span style="font-weight: 400;">In this cutthroat period of lockdown, competing in online exercise and fitness marketing it is likely to feel intimidating for many of you. Competitors may seem to be more knowledgeable and you are worried you are being left behind. They may appear to be able to better serve people and you just can't imagine how to get your practical skills online, and safely.</span>

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<span style="font-weight: 400;">Add into that the fact you don't want to be insensitive about ‘selling’ your services during this financially challenging time (for everyone) and it can literally stop you in your tracks, from even getting started, right?!</span>

<span style="font-weight: 400;">OR</span>

<span style="font-weight: 400;">Maybe you are online but still feel reticent about ‘promoting and selling’ in these cash poor times even though you KNOW you can, and WANT, to help.</span>

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<h2><b>The Solution</b></h2>
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<span style="font-weight: 400;">The solution could be really simple = advertise that your aim is to get rid of your clients as quickly as possible!</span>

<span style="font-weight: 400;">Yes, you heard me….THIS kind of advertising a). STANDS OUT b). Comes from a place of integrity.</span>

<span style="font-weight: 400;">Ok, you may choose not to literally use those words BUT when written, promoted and explained from that perspective it feels different on both sides of the fence.  </span>

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<span style="font-weight: 400;">In my opinion it is our job, as exercise professionals &amp; trainers, to predominantly....EMPOWER clients to take ownership of their own bodies!</span>

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<span style="font-weight: 400;">WE cannot ‘fix’ them </span>

<span style="font-weight: 400;">WE cannot ‘make’ them lose weight</span>

<span style="font-weight: 400;">WE cannot ‘give’ them strength </span>

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<span style="font-weight: 400;">Yes we can ‘empower’ them</span>

<span style="font-weight: 400;">Yes we can ‘teach’ them </span>

<span style="font-weight: 400;">Yes we can ‘equip’ them</span>

<span style="font-weight: 400;">Yes we can ‘coach’ their technique</span>

<span style="font-weight: 400;">Yes we can ‘advise’ what to do &amp; when to do it</span>

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<span style="font-weight: 400;">So maybe by amending and tweaking our marketing copy/language to promote that our aim is to work with a client temporarily, with the purpose of educating and empowering them with the skills to look after their own bodies, it could feel easier to both the seller and the buyer. </span>

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<span style="font-weight: 400;">When the client really gets it, they start to do it alone, they begin to tell you about the things THEY achieved…..well then you really have succeeded. Because the better our clients understand how, why and what...the better our results, the more they refer and then we can work on helping more people.</span>

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<span style="font-weight: 400;">I mean you could literally tell them “</span><i><span style="font-weight: 400;">If you really take on board everything I give you, it will cost you far less. My aim is to be able to get rid of you as quickly as possible by educating and equipping you with all you need to feel great and move well….for life!”</span></i>

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<span style="font-weight: 400;">This is how I have always tried to work and explain my methods. They are intended as a temporary phase of assessment and education in understanding one's own body, lifestyles, environment and how to identify their key biomechanical pillars. We then work together to design their maintenance programme which they can then go back to at any time, with or without, my help. </span>

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<span style="font-weight: 400;">NOTE: This comes with the caveat that ok maybe 90% of your clients will fall into this category of people who simply need educating and access to the right tools and information. This is as opposed to an elite athlete who requires a longer term periodised plan. I am fully aware that some clients hang around and the relationship works for both parties since their goals change, they will inevitably return. Yet by equipping them to be autonomous they are more likely to refer friends our way too. </span>

<span style="font-weight: 400;">Also coaching can get harder if we become more friendly with long term clients and holding them accountable, so while long term may seem a nice idea, this 'get rid' concept I believe is good for most.  </span>

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<h2><b>How We Can Help You</b></h2>
<span style="font-weight: 400;">With us all being forced online it may give you more confidence having a deeper level of understanding your client's body.</span>

<span style="font-weight: 400;">Being able to use bench-markers and physical tests that allow you to identify where issues may well be coming from and...</span>

<span style="font-weight: 400;">How to then prescribe exercises to improve their movement before your very eyes….and theirs!</span>

<span style="font-weight: 400;">All via an online platform that PROVES they are looking after themselves!</span>

&nbsp;

<span style="font-weight: 400;">We have created a super low investment bundle for you to get started. It includes:</span>
<ul>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Pelvic &amp; Spine Biomechanics Online Assessment Skills - £357</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Fundamental principles of movement analysis online course - £27</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">iMoveFreely Instructor Online Training - £94</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Introduction to Running Biomechanics - £87</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">5 Steps to a successful online presence webinar </span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">1:1 phone consultation with me (Rach) to get started and put this into action - £120</span></li>
 	<li style="font-weight: 400;"><span style="font-weight: 400;">Feedback and support during lockdown - £100</span></li>
</ul>
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<span style="font-weight: 400;">TOTAL VALUE: £785</span>
<h3><a href="https://www.biomechanicseducation.com/product/intrinsic-biomechanics-online-cpd-mega-bundle/"><span style="text-decoration: underline;"><strong>To get all of this you only pay £357</strong></span></a></h3>
<strong>AND if you decide to do our diploma in the next year after purchasing this bundle, I will take £357 off the investment of the diploma!</strong>
<h2><span style="color: #0000ff;"><a style="color: #0000ff;" href="https://www.biomechanicseducation.com/product/intrinsic-biomechanics-online-cpd-mega-bundle/">--&gt; Click here to purchase the bundle now! &lt;--</a></span></h2>
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