<h2>How Personal Trainers Can Think Differently To Be Better Coaches</h2>
<span style="font-weight: 400;">Having become a massive audiobook fan to make use of the 35k miles I have driven regularly each year, I have literally filled my phone with all sorts of fabulous books FILLED with information! </span>

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<span style="font-weight: 400;">As a ‘non-academic’ this resource is SO exciting for me and helps me to learn quickly and easily during a time that I would normally feel to be wasted. </span>

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<span style="font-weight: 400;">It amazes me that I can get through a book a week sometimes. With all sorts of subjects from business and marketing to emotional intelligence and communication skills. Me and my buddy and colleague, <a href="https://www.youtube.com/channel/UCvWp3M2Bz5MoYclt1FIJkOw" target="_blank" rel="noopener">Chris Wright</a>, are always swapping audiobook ideas.</span>

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<span style="font-weight: 400;">Here’s one I would like to share with YOU (for starters)…</span>

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<span style="font-weight: 400;">Recently I’ve been engrossed in the well-known book by Stephen R Covey, ‘</span><i><span style="font-weight: 400;">7 Habits of Highly Successful People’ </span></i><span style="font-weight: 400;">again</span> <span style="font-weight: 400;">and</span> <span style="font-weight: 400;">he uses the term ‘</span><i><span style="font-weight: 400;">Paradigm Shifting’</span></i><span style="font-weight: 400;">. This term is something we have used in our academy from the very beginning of our programme development and design. Covey gives a fantastic example of how to understand this term.</span>

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<h3><b>But First What Is A ‘Paradigm?’</b></h3>
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<span style="font-weight: 400;">The internet says;</span>

<i><span style="font-weight: 400;">A typical example or pattern of something; a pattern or model.</span></i>

<i><span style="font-weight: 400;">"society's paradigm of the ‘ideal woman’”</span></i>

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<i><span style="font-weight: 400;">A world view underlying the theories and methodology of a particular scientific subject.</span></i>

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<i><span style="font-weight: 400;">"the discovery of universal gravitation became the paradigm of successful science”</span></i>

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<span style="font-weight: 400;">In simple terms I guess it is </span><i><span style="font-weight: 400;">how you see things in your head.</span></i>

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<em><strong>This idea would suggest it to be a great way to influence someone else's behaviour by offering a new way of seeing a situation. </strong></em>

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<h3>An Example Of A Paradigm Shift - Imagine You Were Cover In This Situation...</h3>
<span style="font-weight: 400;">The example scenario Covey experienced and explained in his book went something like this; </span>

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<span style="font-weight: 400;">A man with his 2 kids who were being unruly, running around and disturbing people, while he sat on a bench next to Covey.</span>

<span style="font-weight: 400;">Covey was trying to read his paper and felt annoyed by these ‘out of control’ kids thinking to himself.. </span><i><span style="font-weight: 400;">“why can’t he control his kids?”</span></i>

<span style="font-weight: 400;">Eventually, Covey said to the man..</span><i><span style="font-weight: 400;">“excuse me but aren't your kids a little out of control?”</span></i>

<span style="font-weight: 400;">The man replies, looking somewhat deflated.. </span><i><span style="font-weight: 400;">“yes yes I guess I should but well we just left the hospital and their mother just died an hour ago and I guess they don't know yet how to deal with it and I guess me too”</span></i>

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<span style="font-weight: 400;">Covey’s paradigm shifted in a moment once he heard the plight of this poor family and his annoyance shifted to sympathy. </span>

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<span style="font-weight: 400;">Covey encourages us to think about how OUR feelings shifted as WE heard or read the story here.</span>

<span style="font-weight: 400;">It is evidence of how one's own perception of a situation can shift instantly the moment we realise the other view point.</span>

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<h3>How Can We Use The Paradigm Shift To Help Us As Personal Trainers?</h3>
<span style="font-weight: 400;">So can we give more detail about how WE view a situation to enable a better understanding of the circumstances surrounding it or at least our view of it? </span>

<span style="font-weight: 400;">Should we be asking more questions prior to making some kind of judgement?</span>

<span style="font-weight: 400;">Maybe we should open our thoughts to differing viewpoints before we make a decision?</span>

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<span style="font-weight: 400;">Imagine your client saying they forgot to do their exercise home work or couldn’t find time to make the healthy dinner we suggested. </span>

<i><span style="font-weight: 400;">HOW ANNOYING! </span></i>

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<span style="font-weight: 400;">You had created a beautiful exercise sheet and paid to get it printed at the post office. Also, you had taken the time to explain each one in detail and how to perform them for better movement ability ready for their next session with you. You had spent a good hour last night typing up some really simple healthy recipes for your client to make for the whole family that will contribute to their weight loss goals.</span>

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<span style="font-weight: 400;">YOU would feel frustrated by the fact they turned up for the next session saying they didn't do anything with this wouldn't you!?!?</span>

<span style="font-weight: 400;">It REALLY annoys you because it will make YOU look bad as their trainer if your client is not succeeding. GGGRRRRRRR</span>

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<span style="font-weight: 400;">BUT now consider how you would perceive the situation if you heard this;</span>

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<span style="font-weight: 400;">They are struggling to think of anything other than their really sick parent who lives 100 miles away and they had to drive to care for them after they got a call after work that their parent had fallen and couldn't get up. So with the kids in the back of the car they had to drive straight there from the school pick up. This also meant they were left with no time to do their exercises and to shop and create the fantastical healthy (and easy to do) meal you had suggested. Hence the fast food meal they had ended up buying instead.</span>

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<span style="font-weight: 400;">Paradigm shift right?</span>

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<span style="font-weight: 400;">We humans are generally empathetic by nature.</span>

<span style="font-weight: 400;">Another example relevant for our industry is that there are so many articles and videos out there that are by people who are not demonstrating an inclusive view point considering ALL of its readers or viewers. What I mean is those articles that suggest that everyone should do one thing, for example; </span>

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<ul>
 	<li><i></i> <i><span style="font-weight: 400;">squat with toes pointing forward</span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">women should do more cardio</span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">everyone should eat paleo</span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">dairy is bad for you </span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">orthotics are bad</span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">stretching is bad for you</span></i></li>
 	<li><i></i> <i><span style="font-weight: 400;">we should all learn to use foam rollers</span></i></li>
</ul>
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<span style="font-weight: 400;">None of these statements consider every person who may squat, like dairy, need orthotics etc.</span>

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<span style="font-weight: 400;">It is often a single viewpoint that is offered into our industry about methods of exercise prescription, movement correction, risk reduction or diet etc. The author has usually had an experience that created THEIR belief or idea and maybe this happened to most of the people they knew. So they wanted to tell others in an attempt to help. </span>

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<span style="font-weight: 400;">Yet we are all different!</span>

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<span style="font-weight: 400;">Some people can eat dairy, some like paleo, some do and some don't respond to stretching.</span>

<span style="font-weight: 400;">Maybe we should be encouraged to challenge the ideas we hear more, in a positive way of course! </span>

<span style="font-weight: 400;">This would allow us to understand better the thinking behind an idea or viewpoint we hear someone else describe. WE should give clarity on our ideas along with the WHYs.</span>

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<span style="font-weight: 400;">Ultimately this would also allow us, our audience, clients and peers to appreciate better WHY WE feel the way WE do or WHY WE think this way about a certain situation.</span>

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<span style="font-weight: 400;">So rather than simply following the crowd maybe we should learn about the thinking behind an idea, method or trend so we can consider logically our own view as to what is right for US or each of our clients - individually.</span>

<span style="font-weight: 400;">No method works for all, ALWAYS case by case or ‘it depends' on the individual SHOULD always be considered. </span>

<span style="font-weight: 400;">Don’t you think?</span>

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<span style="font-weight: 400;">Would you like to experience paradigm shifting?</span>

<span style="font-weight: 400;">Do you want to experience an excitingly inclusive learning environment?</span>

<span style="font-weight: 400;">Would you like to learn how to positively challenge concepts?</span>

<span style="font-weight: 400;">Are you looking for an open minded methodology of exercise prescription?</span>

<a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach-split" target="_blank" rel="noopener">If you answered yes to those then you should definitely check our programmes. Click here to find out more.</a>

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<hr />

<h2></h2>
<h2 style="text-align: center;">Would You Like To Be Able To Reduce Your Clients Risk Of Injury, &amp; Help Them Get Even Better Results?</h2>
<h3 style="text-align: center;">Want to be able to help your clients move better, move more freely and get even better results on their programmes?</h3>
<p style="text-align: center;">Then <a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach-split" target="_blank" rel="noopener">click here to find out more about our Biomechanics Coach Diploma</a> and how it could help you become an even better personal trainer.</p>
<p style="text-align: center;">Not ready to jump on the full diploma? Then come along to one of our 1 day workshops. You will LOVE these! <a href="https://biomechanicseducation.clickfunnels.com/2018-roadshow" target="_blank" rel="noopener">Just click here to see when and where they are.</a></p>
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