<p class="p1"><strong>Michael E Gerber</strong> stated in his famous book, <strong>The E-Myth Revisited</strong>,</p>

<blockquote>
<p class="p1"><i><img class="size-medium wp-image-30588 alignright" src="https://biomechanicseducation.com/wp-content/uploads/2021/12/Screenshot-2021-12-09-at-08.12.45-202x300.png" alt="" width="202" height="300" />“Before you can determine what that role [of your business] will be, you must ask yourself these questions:</i></p>

<ul class="ul1">
 	<li class="li1"><i>What do I value most?</i></li>
 	<li class="li1"><i>What kind of life do I want?</i></li>
 	<li class="li1"><i>What do I want my life to look like, to feel like?</i></li>
 	<li class="li1"><i>Who do I wish to be?</i></li>
</ul>
<p class="p1"><i>Your PRIMARY AIM is the answer to all these questions.”</i></p>
</blockquote>
&nbsp;
<h2>The Entrepreneurial Seizure</h2>
&nbsp;

When becoming self employed, (which so many of us are or have been) we imagine being in full control of our lives, free to choose our hours of work, what time we wake up, how much we charge and that just because everyone of our loved ones said we are good at what we do that we would succeed and have clients queing at the door.

Yet we very soon discover we underestimate the fact that we are then choosing to, not only be a coach or trainer but also a manager, marketer, sales person, accountant, authour, digital media manager &amp; designer, amongst other things.

We find ourselves working split shifts, getting up at all hours, working until late to accomodate the client's availability along with getting our books done, programmes written &amp; of course finding time with family.

As we spend hours trying to understand cash flows, P&amp;L's, tax, allowances, legalities, insurance cover, clickfunnels, facebook ads, the meaning of S.E.O, we discover that most of our time is doing jobs we hate or don't really understand.

Our confidence reduces along with our hourly rate and we wonder why on earth we decided to become self employed!?!?

Gerber suggests you experienced an entrepreneurial seizure!

&nbsp;
<h2>The end goal comes first....</h2>
The primary aim we should have started with is the end goal &amp; the good news is you can try this right<img class="size-medium wp-image-30589 alignright" src="https://www.biomechanicseducation.com/wp-content/uploads/2021/12/armand-khoury-Ba6IlmAzl-k-unsplash-212x300.jpg" alt="" width="212" height="300" /> now, its not too late!

So go back to the beginning of this page, answer those questions &amp; start to look at how well your business is designed to take you in that direction.

If you don't have a measure of where you are now, to compare to where you are trying to get to how can we plan the journey?

&nbsp;

Go on.....start writing!

&nbsp;
<h2 class="p3"><b>Your Strategic Objective</b></h2>
&nbsp;
<p class="p1">Once you better understand your primary aim, your end goal, this feeds into what you need your business to do for you. The clearer that picture the easier it is to plan!<span class="Apple-converted-space"> </span></p>
<p class="p1">Create a clear contract of ‘employment’ for yourself that makes it clear:</p>

<ul class="ul1">
 	<li class="li1">What your responsibilities are<span class="Apple-converted-space"> </span></li>
 	<li class="li1">What the rewards are<span class="Apple-converted-space"> </span></li>
</ul>
<p class="p1">By creating a statement about your vision, purpose, business in this way you are developing your strategic objective.</p>
&nbsp;
<h2>Add this book to your xmas list for way more detail on planning your future!!</h2>
&nbsp;
<h2><a href="https://www.biomechanicseducation.com/biomechanics-coach-diploma-2/" target="_blank" rel="noopener">Would you like help developing your primary aim by becoming a Biomechanics Coach in 2022?</a></h2>
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&nbsp;

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