<h1><span style="font-weight: 400;">…. And What We Can All Learn From It!!</span></h1>
&nbsp;

<span style="font-weight: 400;">While most people were getting Halloween outfits sorted for themselves or their kids, I found myself in a chair, with a suction tube and a long spoon in my ear…</span>

&nbsp;

<span style="font-weight: 400;">I was having my ears cleaned out and it was both horrendous and incredible!</span>

&nbsp;

<span style="font-weight: 400;">There were so many lessons to learn from my experience that I just had to share it with you (no pictures I promise)...</span>

&nbsp;
<h2><b>Why EarWax Removal?</b></h2>
<span style="font-weight: 400;">Yes that’s right I had my ears cleansed of earwax and the experience I had was so impactful it made me cry and unable to speak (I know!!) for around an hour. </span>

&nbsp;

<span style="font-weight: 400;">This goes all the way back to my childhood when I had numerous ear infections and experienced 2 x agonisingly painful perforated eardrums a couple of times to the detriment of my hearing. However, my hearing loss wasn’t so apparent at the time yet when I look back now I recognise how much it did indeed affected me.</span>

&nbsp;

<span style="font-weight: 400;">My teachers would make me sit at the front because they thought I wasn't listening when in fact I hadn't heard them. It also made to feel stupid because I didn't know the answer to a question because I actually hadn't heard it the first time and I got so sick of asking people to repeat themselves that I gave up.</span>

&nbsp;

<span style="font-weight: 400;">Giving up asking people to repeat what they had said inevitably brought more problems and in some cases, I simply avoided certain situations.</span>

<span style="font-weight: 400;">There were times when they looked at me when I replied with the answer I THOUGHT was required only to be made to feel more stupid as I had guessed wrong. </span>

&nbsp;

<span style="font-weight: 400;">Years of this can have its toll on a kid and I just accepted that I probably was pretty dumb, when you get told often enough - I mean I am certainly NOT academic since every teacher I ever has felt compelled to tell me!!</span>

&nbsp;

<span style="font-weight: 400;">My enjoyment of music was possibly because of all of the above and also resulted in my enjoyment for expression through dance and became (god knows how!?!?!?) a professional dancer.</span>

&nbsp;

<span style="font-weight: 400;">I also got away with my bad hearing in my decade working as a carer with the elderly and disabled. Many of them were not so great at hearing or being academic either so we all spoke pretty loud and about basic stuff. </span>

&nbsp;

<span style="font-weight: 400;">Anyway, over the years I gained confidence in myself but simply accepted my hearing loss as part of my poorly ears during my childhood.</span>

&nbsp;

<span style="font-weight: 400;">Then my boyfriend who uses earbuds at work suddenly lost his hearing so he found an ear clinic locally to go and get his ears checked out for excessive earwax. </span>

<span style="font-weight: 400;">His hearing returned immediately and he told me proudly about his MASSIVE lumps of earwax - gross eh! </span>

&nbsp;

<span style="font-weight: 400;">He suggested I get mine checked out…”...</span><i><span style="font-weight: 400;">you never know</span></i><span style="font-weight: 400;">…” he said.</span>

<span style="font-weight: 400;">So I soon found myself on the way. As I drove there I realised how crackly my ears are and they always buzz a bit and I often get tinnitus too which I have simply learned to live with!</span>

&nbsp;
<h3><b>The Earwax Experience </b></h3>
<span style="font-weight: 400;">The ear clinic was in a high street and had very smart clear branding with lettering that gave the impression of intelligence - don't ask my why it just did.</span>

&nbsp;

<span style="font-weight: 400;">I was greeted warmly by Alan who was going to check out my ears. </span>

<span style="font-weight: 400;">Dressed in a way that made him look clever (again he just did). He smiled as he looked straight at me and shaking my hand and invite me inside his room. The image he gave was just perfect - I trusted him immediately! </span>

&nbsp;

<span style="font-weight: 400;">His room was super clean, slightly clinical, with nice artwork of the inside of an ear hanging from the wall.</span>

&nbsp;
<h3><b>SMART Goal</b></h3>
<span style="font-weight: 400;">Alan started by asking me about my REASON FOR VISIT. As I explained my lifelong hearing issues, recent degradation of hearing and other symptoms he took notes, nodding and asking a few questions for CLARITY. </span>

<span style="font-weight: 400;">He paraphrased to let me know he heard what I was saying. He was sympathetic, understanding and made me feel like I must be the same as so many other patents he sees on a regular basis. I wasn’t necessarily losing my hearing. </span>

<span style="font-weight: 400;">He explained simply what often happens in cases like my REASON FOR VISIT and that he would do his utmost to help based upon my REASON FOR VISIT. </span>

&nbsp;

<span style="font-weight: 400;">The goal was SMART and related specifically to my RFV</span>

&nbsp;

<span style="font-weight: 400;">S - Ear wax removal</span>

<span style="font-weight: 400;">M - Locate wax and removal can be measured by extracting it.</span>

<span style="font-weight: 400;">A - Alan’s training, experience and equipment meant he felt it was achievable as he stated.</span>

<span style="font-weight: 400;">R - Realistically Alan had such a high success rate he promised free treatments if it wasn’t possible which showed confidence that the goal was realistic and he has integrity </span>

<span style="font-weight: 400;">T - Alan regularly does each ear in 10 minutes but professionally allows an hour per appointment giving us both a suitable time limit for the goal</span>

&nbsp;
<h3><b>The Procedure</b></h3>
<span style="font-weight: 400;">Alan explained all of the equipment in the room and what he would be doing step by step. This gave me absolute clarity and comfort in what to expect since there was some mild anxiety about what this was going to entail. </span>

<span style="font-weight: 400;">First, he asked if I would like to see what he could see as he looked in my ears. He could show me a magnified version on the screen in front of me.</span>

<i><span style="font-weight: 400;">“OH Yes please!”</span></i>

<span style="font-weight: 400;">I replied eager to understand my body better. </span>

&nbsp;

<span style="font-weight: 400;">OMFG!!!! Can I say that in a blog? - apologies for the profanity but the sight that came into view on the screen was literally something out of a horror show….dark, grungy, cloggy, brown/black, matted awful horrid earwax! </span>

&nbsp;

<i><span style="font-weight: 400;">“I never realised it was that colour</span></i><span style="font-weight: 400;">?” I said. Alan replied “</span><i><span style="font-weight: 400;">oh this wax has been here for years and years, compacted down on top of more and more, so it becomes hard and dark and very difficult to remove by yourself”</span></i>

&nbsp;

<span style="font-weight: 400;">Yet he seemed really confident he could remove it. </span>

&nbsp;

<i><span style="font-weight: 400;">PLEASE GET IT OUT NOW!!!</span></i><span style="font-weight: 400;"> My mind screamed! I was now horrified, glad Alan had made me feel trust in him when I realised the horrific truth about what I was hiding in my ears all along!</span>

&nbsp;
<h3><b>Reality</b></h3>
<span style="font-weight: 400;">He explained it might feel tender at times as he might need to scrape away at my funky old ear wax and to let him know so he could ease off if it did. </span>

&nbsp;

<span style="font-weight: 400;">I leaned my head to one side and he started by using a machine that I can only describe as a being like a dehumidifier with a very narrow suction tube with a thinker see-through tube connecting them. </span>

<span style="font-weight: 400;">The suction kicked on once he switched it on and was loud in my ear but it was kinda nice to think he would be pulling that sucker out of my poor ear. </span>

&nbsp;

<span style="font-weight: 400;">Small glugs of brown sludge scooted up the tube, the sucking sound was weirdly satisfying as I imagined what it was removing. He would swap between the sucker and a teeny weeny very long-handled spoon thing that he used to scrape the sides with the help of a metal cone thing for positioning. </span>

<span style="font-weight: 400;">I meditated</span>

<span style="font-weight: 400;">However 30 minutes later he was still at it! </span>

&nbsp;

<span style="font-weight: 400;">PHEW!! Even Alan confessed that this was a tough set of ear sludge. YUCK!</span>

<span style="font-weight: 400;">He sprayed olive oil in and started the other ear while the first one had a soak to loosen off.</span>

<span style="font-weight: 400;">All the time he is soothing me with confidence in his ability to remove what was beginning to feel like a small alien life inside my ears. </span>

<span style="font-weight: 400;">The second ear began to feel sore and I had to ask him to stop for a break so he went back to the first ear. He sprayed oil in then changed back to the first ear.</span>

<span style="font-weight: 400;">10 minutes more this side and suddenly it was like he had experienced something wonderful as he held proudly a large clump of disgusting ear wax the size of a squished olive!! </span>

&nbsp;

<span style="font-weight: 400;">Jeeeeeezee!! </span>

&nbsp;

<span style="font-weight: 400;">This just seemed to froth us both up into a determined frenzy to get the other side completely clear! </span>

<span style="font-weight: 400;">Scraping, sucking, scraping away and it was soooo tender but he was just as desperate to remove it as I was. He dug and scraped and sucked and FINALLY…..</span>

<span style="font-weight: 400;">10 more minutes later, totalling 1 hour altogether, the second alien appeared stuck to the end of his suction tube! No less disgusting either! </span>

&nbsp;

<i><span style="font-weight: 400;">“WOW” </span></i><span style="font-weight: 400;">Alan exclaimed </span><i><span style="font-weight: 400;">“This normally takes around 10 mins per ear &amp; yours is probably the second toughest ear wax removal I have done in my career! </span></i>

&nbsp;

<span style="font-weight: 400;">Ah the honour! </span>

&nbsp;
<h3><b>My Life Changed In That Moment</b></h3>
<span style="font-weight: 400;">Total elation first, then wait what sorry your shouting Alan, ssshhhhh WHOAH Hang on a minute why do I want to cry? It was THAT painful but, just a minute, I can actually hear crystal clearly! Like TURN THE SOUND DOWN FFS!!</span>

<span style="font-weight: 400;">I was smiling like a kid trick or treating with their pumpkin bursting with sweets already</span>

<span style="font-weight: 400;">My face was aching from smiling as I shook Alan’s hand vigorously, he was smiling too and I think he understood because as I was leaving saying thank you over and over I was almost crying, overcome with the joy of sound.</span>

&nbsp;

<span style="font-weight: 400;">And then I was outside in the street with everyone walking around as if no miracles had occurred, like it was another normal day, shopping and MAKING SO MUCH FREAKIN NOISE!!! JEEEZE SHHHHHHHHH EVERYONE!</span>

&nbsp;

<span style="font-weight: 400;">Then there were tears as I stumbled back to my car due to the amplification of my sense altering my balance somehow.</span>

<span style="font-weight: 400;">Unable to call my boyfriend because I knew I wouldn't be able to speak and because of the hyper sensitivity of my ears. </span>

&nbsp;

<span style="font-weight: 400;">I drove home smiling</span>

<span style="font-weight: 400;">I had to turn my stereo down</span>

<span style="font-weight: 400;">I enjoyed sounds </span>

&nbsp;

<span style="font-weight: 400;">Finally I did call my boyfriend and had to put him on loud speaker because my hearing was so sensitive against the phone. I filled up again as I described my experience.</span>

&nbsp;
<h2><b>What Lessons Can We Learn From This?</b></h2>
&nbsp;
<h3><b>Tip One - Subject Lines</b></h3>
<span style="font-weight: 400;">Firstly email headers are vital to encouraging your followers to actually be motivated to open &amp; read what you have to say, so we are constantly having to come up with interesting titles. </span>

&nbsp;

<span style="font-weight: 400;">Mine has relevance because of the time of year and also an experience I had that taught me several things about my own business.</span>

<span style="font-weight: 400;">By relating to a current event, you enter the conversation people are already having</span>

&nbsp;
<h3><b>Tip Two - Ask For Testimonials</b></h3>
<span style="font-weight: 400;">Always ask for feedback at the point when you see your clients joy at feeling successful! Ask them to answer a few questions on camera or to take 2 minutes to write down how they are feeling and why WHILE they are in that state or emotion. I would have literally sold this experience to anyone who asked me at this moment I wanted to </span><i><span style="font-weight: 400;">scream</span></i><span style="font-weight: 400;"> from the rooftops (see what I did there?) how amazing it was! </span>

&nbsp;
<h3><b>Tip 3: The Experience Matters</b></h3>
<span style="font-weight: 400;">What’s the first impression someone gets when they walk into your facility? From the look, the smell, to how they are greeted and everything in between. </span>

&nbsp;
<h3><b>Tip 4: Do Your Prices Reflect The Value?</b></h3>
<span style="font-weight: 400;">At £40 per ear, for what normally takes 10 minutes, you might think that sounds expensive.</span>

&nbsp;

<span style="font-weight: 400;">But it’s not about the time I was there, even though I used my full hour. It's about the value the result brings.</span>

&nbsp;

<span style="font-weight: 400;">£80 for that feeling I talked about… worth it EVERY time! I’d pay it again tomorrow! </span>

&nbsp;

<span style="font-weight: 400;">What results do you get your clients? Think about that? Helping people move better, allows them to play with their children pain free… that’s worth a lot of money!</span>

&nbsp;
<h3><b>Tip 5: Set Expectations</b></h3>
<span style="font-weight: 400;">One of the biggest reasons people get upset with a service is because their understanding of what results they can get are not realistic. </span>

&nbsp;

<span style="font-weight: 400;">“I thought I was going to lose 3 stone in 3 days?”</span>

<span style="font-weight: 400;">It’s your job to make sure the expectations are clear and realistic. </span>

&nbsp;
<h3><b>Tip Three</b></h3>
<span style="font-weight: 400;">Be careful what you tell someone</span>

&nbsp;
<h3><b>Tip Four</b></h3>
<span style="font-weight: 400;">Get your earwax checked!</span>

&nbsp;

<hr />

<h1 style="text-align: center;">Are You Ready To Help Your Clients Move More Freely?</h1>
<h3 style="text-align: center;"><a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach-l4-low-back25799549">Click here if you would like to find out more about the Biomechanics Coach Diploma and let's have a chat</a></h3>
&nbsp;

<a href="https://biomechanicseducation.clickfunnels.com/biomechanics-coach-l4-low-back25799549"><img class="aligncenter size-full wp-image-10836" src="https://biomechanicseducation.com/wp-content/uploads/2019/01/Always-Always-Start-With-Why.png" alt="" width="1225" height="612" /></a>

&nbsp;