Having travelled for a number of years around the UK delivering workshops, presentations and lecturing at events and universities I have developed an appreciation of what is needed for me to be fresh and ready from a good nights sleep, feeling safe while travelling and staying away from home alone.

Combine this with having set up 8 companies I have learned, and now understand better, the value of familiarity, knowing what you will and the confidence in my expectation.

Now as I use Premier Inns it was Lenny Henry who not only promised me a good nights sleep guarantee, but he delivered and continues to deliver on this promise...

Every

Single

Time

HOW?

Before I even leave the house, and no matter where in the country I am going, I know exactly what to expect right from when I arrive at the car park, enter reception, enter my room, climb into my bed and anything in between.

I know there will be a restaurant downstairs for food both in the evening and for breakfast.

AND

I know there will be a certain smell and temperature as I climb the stairs. In my room there will be a large bed made up in crisp white sheets with a purple runner, a choice of pillows, a hair dryer, shampoo and a TV that I can watch from my bed.

This hotel’s business model, in my opinion, is superb since they deliver on their promise every - single - time.

This hotel chain for me has been one of the best examples of customer confidence in knowing what to expect because it is my 'home from home' even if I sometimes might pay a bit more. I am happy to pay knowing I will get exactly what they promise or I get my money back. There are other businesses that do this really well too…also known as the franchise model

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McDonalds do it - whatever you think of them they deliver on their promise (and yes I have been known to slurp on the occasional Crunchie McFlurry). Listen to Michael E Gerber's audio book, The E Myth Revisited and he will tell you the whole story of how Ray Kroc saw the McDonalds brothers flipping burgers back in the 60' and knew immediately there was something special about their business.

Les Mills is probably the most famous company for setting this trend in our sector. You can go to any country in the world and know what to expect from a BodyPump or BodyAttack class. Now there are numerous examples from Zumba to Pilates and yet why am I writing to you about this?

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It is a bold statement to make a guarantee or promise about your product or service isn't it?

Do you believe you could be that confident stating benefits about your services to potential clients?

What could be your promise?

Consider how you might develop your 'promise' and also your client and potential client's expectation. Here is one idea.....

Its something I have had to practice gaining confidence about but I am now in a position to make bold statements about my education company because I have proved it over and over again consistently for almost 18 years now. In fact I no longer need to make the statement because my customers do.

Everyone who attends one of our workshops or joins our academy tells us they have a fantastic learning experience, I may even be so bold as to say, it changes lives. We also take pride in the amount of support we offer even beyond the classroom...

<em>Hi Rachel,</em>

<em>Thank you for a fantastic course last weekend. It was everything I was hoping for and really helped me understand why current training systems aren't working as they should be.</em>

<em>I have already adapted some of my clients programs to include the anti-spasm exercises with good results in just a few days. The course has left me questioning everything I do as a PT, which is definitely a positive thing.</em>

<em>I definitely want/need to complete the rest of the workshops as soon as possible.</em>

<em>Thanks again for providing a fantastic course. I am really looking forward to the next courses.</em>

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<em>Hi Rachel</em>

<em>Thank you very much for the Pelvic &amp; Spine Biomechanics workshop, I enjoyed every moment of it. I must say it is the first course when my brain was alert from 9  to 5 and there was no desire to have any conversation within my head , I do that when I am getting bored. You are an amazing tutor and a coach, you know how to make people feel important and have time to understand each and everyone. I did feel a lot of support whilst on the workshop and I think everyone felt that. The world is a much better place to live in, when people like you are around. Once again an enormous thank you.</em>

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<em>I’m not normally big on writing reviews or testimonials, but I'm making an exception for this 2 day Pelvis &amp; Spine Biomechanics workshop for a number of reasons</em>

<em>To start,  I've never felt so excited about what I've learnt from a workshop or course before.</em>

<em>Whilst some of it really challenged my thinking, and made me feel slightly uncomfortable at times (it made me question some of the ways I've always done things).  Rachel explains it in such a way that it all makes perfect sense.</em>

<em>I now have information that is scientifically proven, that makes me believe I need to change the way I work, and to incorporate biomechanics screens into much more of what I do.</em>

<em>The tools and system that Rachel give you are so powerfulI both for you, and to get your clients onboard, they cannot be ignored.</em>

<em>It’s going to take me a while to put everything I’ve learnt into practice.  But there’s a few things I know for sure.  I need to know more.  Everything I do in future must be backed up with science.  I need to question everything.   And I most definitely want biomechanics screens to be a much bigger part of what I do.</em>

<em>Adding biomechanics screens to the way I work will most definitely, give me the confidence to charge more, have a real niche and elevate me far above my competitors.   I know I will get a return on this investment, and most importantly be able to help more people, and improve the service to the clients I already have.</em>

<em>If you are unsure about committing to the Biomechanics Coach&#x2122; Diploma, attend the iMoveFreely® workshop as a starting point.  It’s a good way to sample it,  and come away with useful material without committing too much financially.</em>

<em>I cannot recommend any of Rachel’s courses highly enough.  From the the content of the course, Rachel’s energy, knowledge, enthusiasm and obviously love of what she does.  I for one will definitely be back for more.</em>

<em>Thanks Rachel</em>

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<h2><a href="https://www.futurefit.co.uk/personal-training-cpd-courses/biomechanics-coach-course/" target="_blank" rel="noopener">So why not join our academy in 2023/24 ?</a></h2>
Use the skills the way we teach you to and…

We promise you will LOVE them!

We promise they will change the way you think!

We promise you will want more!

We promise full support even beyond your training!

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<h1><a href="https://www.futurefit.co.uk/personal-training-cpd-courses/biomechanics-coach-course/" target="_blank" rel="noopener">Now there’s some promises! &gt;&gt;CLICK HERE TO FIND OUT</a></h1>
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