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<p>Just spent a whole week in London on a Directors Development Programme rubbing shoulders with a real mix of professionals from all kinds of industries.<br></p>
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<ul><li>Insurance</li><li>Construction</li><li>IT</li><li>Pharmaceuticals</li><li>Education</li><li>Charity</li><li>Airport</li><li>Rugby Club</li><li>Civil servant</li><li>British Rail</li><li></li></ul>
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<p>We began with discussions about our mission, vision and values. This is something I wanted to share with you because it’s actually at the very core of who Biomechanics Education is.<br></p>
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<h3><strong>Our Mission&nbsp;At&nbsp;Biomechanics&nbsp;Education</strong><br></h3>
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<p><em>Improving Movement Through Education</em><br></p>
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<p>The Mission, or core purpose, remains unchanged no matter what we do but like the lettering inside a stick of rock, it’s at the very heart of all we are aiming to achieve throughout the entire company.</p>
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<p>It’s the legacy that we hope lives on beyond the founders.<br></p>
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<h3><strong>What's Your Mission?</strong></h3>
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<p>Consider WHY you do what you do, I mean really deep down, what drives you? </p>
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<p>What is your mission? purpose? Reason for being?</p>
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<p>When you realise your true mission it should be at the core of all your decisions and can actually make choices simpler….</p>
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<p>….ask yourself ”<em>Does that take me closer to my mission? does that fit my purpose? Is there a better option that is more relevant to my mission?</em><br></p>
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<h3><strong>Our Vision&nbsp;At&nbsp;Biomechanics&nbsp;Education</strong><br></h3>
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<p><em>To Become The Premium Provider Of Advanced PT Education While Bridging The Gap Between Exercise, Therapy &amp; Medicine.</em><br></p>
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<p>Our vision is the aspiration of how we do this via our mid &amp; long term goals. It guides our decisions when choosing our team, our partners, events, our academy content and our bigger picture ideas.<br></p>
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<h3><strong>Whats Your Vision?</strong><br></h3>
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<p>How will you show aspiration in your mid long term goals? What does your vision hold? What reputation would you like to be known for? <br></p>
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<p>This can also enable you to plan and &nbsp;strategise about what direction to take with your education, business structure, commercial offering etc.<br></p>
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<h3><strong>Our Core Values </strong><br></h3>
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<p><em>Integrity</em></p>
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<p><em>Communication</em></p>
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<p><em>Honesty</em></p>
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<p><em>Community</em></p>
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<p><em>Support</em><br></p>
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<p>The Core Values are our philosophies, principles and the way we conduct ourselves as a business throughout the company.</p>
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<p></p>
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<h3><strong>Your Core Values?</strong><br></h3>
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<p>What is at the heart of your values in your business? Why do people pick you? Why do you want them to choose you? How would you like people to describe you?<br></p>
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<p>WAIT!<br></p>
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<p>I know what you might be thinking!</p>
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<p><em>“This is not me, I am just a sole trader, small business, only me...why would I need a mission, vision etc?”</em><br></p>
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<p>Well it goes deeper than simply a business decision my lovely Juicefans!</p>
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<p>This can be give you the framework to finding your ELEMENT! Remember Sir Ken Robinson? &lt;&lt;LINK TO THAT BLOG&gt;&gt;<br></p>
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<h3><strong>The 5 WHYS</strong><br></h3>
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<p>Another technique you could try is The 5 WHYs. </p>
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<p>Consider what you do.</p>
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<p>Start with <em>WHY do I do what I do?</em></p>
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<p><em>WHY is that?</em><br></p>
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<p>Continue on asking yourself why for 5 more times, and see where your answers take you.<br></p>
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<h3><strong>What Else Did We Discuss On The Course?</strong><br></h3>
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<p>LOADS!! But I will have to drip feed it to you as I process it all!</p>
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<p>It was part of a full PGcert at Chichester University so a huge amount of content on this ‘accelerator’ module. <br></p>
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<p>However to add to this Juicemail theme I would like to add a…..<br></p>
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<h3><strong>Book Recommendation Alert!</strong><br></h3>
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<p><em><a href="https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1547496831&amp;sr=1-1&amp;keywords=start+with+why">Start With Why</a></em><a href="https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1547496831&amp;sr=1-1&amp;keywords=start+with+why"> by Simon Sinek</a><br></p>
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<figure class="wp-block-image is-resized"><img src="https://biomechanicseducation.com/wp-content/uploads/2019/01/Start-With-Why-Simon-Sinek-680x1024.jpg" alt="" class="wp-image-10835" width="295" height="445"/></figure>
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<p>I read this book some time ago and have also watched several of Sinek’s videos including a great TED talk - How Great Leaders Inspire Action<br></p>
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https://youtu.be/qp0HIF3SfI4
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<p>Sinek talks about the fact that most businesses sell the WHAT &amp; the HOW</p>
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<p>Few sell the WHY….<br></p>
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<p>WHAT- is the service you provide</p>
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<p>HOW - is the platform or medium with which you deliver it but..</p>
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<p>WHY - that’s your <em>purpose OR mission</em><br></p>
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<p>Your purpose will sell what you do for you. People will feel a connection with you, be drawn to you and follow you. People buy based on emotion. They could buy it from any other trainer, coach or therapist. WHY should, or would, they buy from YOU?</p>
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<p>WHY? <br></p>
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<p><strong>If You feel Stuck, Fed Up Or Uninspired...</strong><br></p>
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<p>...remember those words from Tony Robbins...<br></p>
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<p><em>“If you do what you’ve always done, you’ll get what you’ve always gotten”</em><br></p>
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<p>WHY not take some time to work through your WHY, your MISSION?</p>
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<h2 id="mce_7"><strong>&gt;&gt; <a href="https://biomechanicseducation.clickfunnels.com/l4-lower-back-offer">CLICK HERE TO REQUEST MORE INFORMATION &amp; TO CHAT WITH ONE OF THE TEAM ABOUT THE LEVEL 4 LOW BACK PAIN QUALIFICATION!&nbsp;&lt;&lt;</a></strong></h2>
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<figure class="wp-block-image"><a href="https://biomechanicseducation.clickfunnels.com/l4-lower-back-offer"><img src="https://www.biomechanicseducation.com/wp-content/uploads/2018/07/Biomechanics-Coaching-courses-UK-1024x576.jpg" alt="" class="wp-image-7922"/></a></figure>
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<p><br></p>
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