In order to become a successful fitness professional you not only need knowledge and skills relating to exercise, nutrition and behaviour change, but also business and marketing. No matter how knowledgeable and competent you are, you are unlikely to be successful if potential clients are unaware of your business or the services you offer.

Whether you are a Personal Trainer, Group Exercise Instructor or Pilates Instructor, this course will provide you with the skills and knowledge you need to build a business and market yourself to be successful.

It applies the established principles of not only sales and marketing but also other vital elements of building a business – such as tax, social media, branding and business planning – to help you confidently and efficiently build a profitable fitness business. The format is a step-by-step process with templates, tasks and activities to guide you through each element of setting up and running a business.